Paid-ad lead infrastructure for roofers
Train Google to find homeowners who actually buy roofs.
Most roofing tools stop at the form fill — so Google keeps sending you tire-kickers. WonFlo turns every ad click into a scored, verified lead, then feeds the outcome back to Google and Meta. Your ad budget stops guessing and starts compounding toward buyers.
$97/month. No setup fee. Live on your own domain in minutes.
Real roof measurements
Storm history
Verified contact + score
Closed-loop ad feedback
The real problem
Your ads aren't broken. They're optimizing for the wrong homeowner.
You've tried it all — new creative, lower cost-per-lead, tighter targeting, faster follow-up. The leads are still tire-kickers. Here's what no one tells you: to Google, every form fill looks identical. A homeowner ready to spend $18,000 and a bored browser at 11 p.m. count as the exact same "conversion." So Google does precisely what you asked — it finds more people who fill out forms. It has no idea which ones ever signed a contract. Until the platform learns who actually bought, you'll keep paying to reach the wrong homeowner.
How it works
A different way to run roofing ads.
Three steps. The third one is the part nobody else does.
The click lands on your funnel
A homeowner clicks your ad and lands on a branded quote funnel — on your own domain, in your colors. Not a generic widget bolted onto someone else's site.
They get a real quote. You get a dossier
The funnel pulls real roof measurements, storm history at their address, and verifies their phone and email. They see an instant estimate. You get a scored, qualified dossier — not a name and a number.
The outcome trains your ads
When that lead books an inspection or signs, WonFlo reports it back to Google and Meta. The platforms start hunting for more homeowners like the ones who actually paid you.
It's like teaching Google what a paying customer looks like — instead of letting it guess from whoever fills out a form.
The dossier
This is what lands in your inbox.
The other guy gets a name and a phone number. You get a homeowner you can size up before you ever pick up the phone.
Illustrative example. Every real lead arrives scored, with the reasons it scored that way.
What's under the hood
Every lead, enriched before it reaches you.
01Real roof measurements+
02Storm history+
03Verified contact + lead score+
04Closed-loop ad feedback+
Walkthrough
Product walkthrough video — coming soon.
Why not the others
The same closed loop — without the $2,000 setup.
Comparison reflects common pricing and capabilities for instant-quote tools in this category.
What you get
Everything below, $97 a month.
No setup fee. No contract. Cancel anytime. Tools that do less start at $350 a month plus $2,000 to get going.
On the way
Coming for founding members.
Storm Mode
When hail hits your service area, WonFlo flags the affected addresses and helps you turn the right ads up — automatically, while the damage is fresh.
Instant follow-up
Text the homeowner the second they submit, and let an AI voice agent book the inspection while the lead is still hot.
Built and rolled out to founding contractors first.
The deal
See it before you believe it.
I built WonFlo because I watched good roofers pour real money into ads and drown in junk leads. So here's the deal: try the funnel yourself. If it isn't obviously sharper than what you're running now, don't sign up. I'm onboarding a small founding group right now, by invitation — responsive contractors spending real money on ads who want in early.
— Ryan, WonFlo
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