Resources
Plain-English explainers on why ad leads go bad, how to teach Google what a real buyer looks like, and what a signed job actually costs. No fluff, no gated PDFs.
Five very different products get sold under one phrase. What separates them, the nine questions for the demo call, and the one nobody asks.
One gets you a name this afternoon. The other builds something you keep. Including when buying leads is the right call.
Search is starting to sort on whether you price online, and most homeowners say it changes who they contact. The honest read — including what the numbers don't say.
You're not bad at running ads. You're telling Google to find form-fillers — and it's doing exactly what you asked. The closed-loop fix most roofers miss.
How you teach Google which leads actually became jobs — what it is, why it matters more in 2026, and the change coming June 15.
Eight checks on the funnel your ad clicks land in — where the click goes, what fires, and whether anything reports jobs back to Google. About 15 minutes.
See your real cost per signed job — not the vanity cost-per-lead — and what a few more points of close rate is worth. About 30 seconds.